Investment Advisory Services



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As Investment Adviser Representatives, we manage client assets in our advisory portfolios according to fiduciary standards under the Investment Advisers Act of 1940. We consistently monitor and evaluate our client portfolios to manage risk and return according to client goals and objectives.

Why Customized Portfolio Management?

Why Customized Portfolio Management?

Customized portfolio management is essential to align your investments with your unique financial goals, risk tolerance, and life circumstances. Here’s why a tailored approach matters:

Personalized Strategies: Each client has distinct financial aspirations, whether it’s retirement, education funding, or wealth preservation. A customized portfolio reflects your individual objectives, ensuring that investment strategies resonate with your specific vision for the future.

Risk Alignment: Understanding your risk tolerance is crucial. A tailored portfolio is designed to balance potential returns with acceptable levels of risk, helping you feel confident in your investment choices.

Tax Management: While some recognition of tax consequences will occur from time to time, we strive to minimize our client’s tax liability. We do so by emphasizing long-term gains, tax loss harvesting, qualified dividends and tax-advantaged bonds. Our tax planning also includes the use of qualified accounts, charitable giving, exchange funds, and other strategies.

Options Trading: We execute a covered call and protective put strategy for our clients to increase income, protect against market downturns, and create liquidity through disciplined selling of rising equity positions.

Dynamic Adaptation: Life circumstances change, and so do market conditions. Customized management allows for adjustments in your portfolio as your goals evolve or as new opportunities arise, keeping you aligned with your long-term objectives.

Strategic Diversification: A personalized approach enables us to strategically diversify your investments across asset classes and sectors, reducing overall risk and enhancing potential returns in varying market conditions.

Enhanced Communication: Customized management fosters open communication with your advisor, facilitating deeper discussions about your financial goals and allowing for informed insights tailored to your situation.

Performance Optimization: With continuous monitoring and performance tracking, a customized portfolio enables us to make data-driven adjustments that optimize returns while managing risk effectively.

Our Investment Philosophy

At Herrick Wealth Advisory, our investment advisory services emphasize a thoughtful, data-driven approach to portfolio management. We prioritize your financial goals through strategic diversification, continuous monitoring, and transparent communication, ensuring you have the insights needed to achieve optimal investment performance. Let us help you navigate your investment journey!

Managed Portfolios: Tailored investment management to align with your goals.


Brokerage and Trading Services: Comprehensive support for buying and selling securities.


Unified Managed Accounts: Streamlined account managed by our Custodian designed to match risk tolerance and meet investment objectives.


401(k) Plan Management: Strategies for optimizing employer-sponsored retirement plans.

Our Approach

Core Equities

Core Equities

We target large-cap, durable, and well-managed U.S. companies, including those that are currently “out of favor” but have the potential for recovery.

Cyclical Stocks

Cyclical Stocks

Recognizing that some companies experience volatility, we adapt our strategies beyond a simple “buy and hold.”

Fixed Income

Fixed Income

We invest in high-quality bonds, primarily from the U.S. Treasury market, providing stability during market fluctuations.

Private Investments

Private Investments

Our investment services extend to private markets, allowing you to diversify your portfolio further.

Performance Tracking and Review

Performance Tracking and Review

Continuous Monitoring: We conduct 2-3 performance reviews annually, with at least one in-person meeting, to assess and optimize returns while managing risk.

Online Access: Using Black Diamond, our performance reporting platform, clients can track investments in real-time, view detailed analytics, and receive customized reports to understand their portfolio’s alignment with financial goals.

Our Investment Process

Our Investment Process

  • Discovery
  • Gather Documentation
  • Presentation
  • Implementation
  • Monitoring

Schedule An Appointment

If you believe you could benefit from working with a financial professional, let's schedule some time together to see if we're a good match for you.

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